Londis is extending its own-brand range with the introduction of two new breakfast cereal lines.
The new lines consist of Londis cornflakes and Londis wheat biscuits, and so far, both have been received well by Londis retailers, offering keen RSPs for shoppers and strong profit margins for retailers of up to 40%.
Londis trading director, Willie Hamilton, said: “These good quality own-brand products really deliver Londis’ brand essence of ‘all you need for everyday living’.”
Source: Londis
