Retailers are working hard to make a valuable contribution to their communities but failing to tell local newspapers about their efforts, according to a survey conducted by Independent Retail News and baker Warburtons.
Just 27% of retailers surveyed said they contacted the local press with stories related to their business in an effort to raise their profile.
Initiatives by retailers to support their communities included more than eight out of 10 regularly raising money for charities, with 67% providing prizes for local fund-raising activities.
One-third said they got involved in community matters such as sitting on the local council or supporting local schools and a third also said they encouraged staff to commit to community services beyond retailing, such as delivering groceries to the elderly.
Six out of 10 of retailers said they had implemented measures to make their businesses greener, such as stocking local produce, installing more economical chillers and recycling plastic bags.
Brett Warburton, executive director of Warburtons, said: “Consumers are increasingly looking to manufacturers and retailers to help them make ethical choices.”
Just 10% of retailers said they had asked their cash and carry or symbol group for help with getting involved in community work and only 13% said they received support from suppliers or manufacturers on green or community issues. One in four retailers said they supported the My Shop is Your Shop campaign.
