An impressive 94% of impulse retailers plan on getting behind the FIFA World Cup tournament to make the most of the sales opportunity, according to Retailer Inner Cirkle survey in conjunction with the Association of Convenience Stores (ACS).
Many predict sales to increase as much as 50% across key impulse categories which could mean literally thousands of pounds worth of extra sales through their tills.
When retailers were asked to predict by how much they expected consumer spending to increase in these categories in their stores, the results revealed that almost a third of retailers expect 30-50% sales uplift for beers, wines and spirits and a quarter of retailers expect growth of 30-50% across soft drinks and crisps, snacks and nuts.
Neil Brenson, director of business PR at Cirkle, said: “The results from this latest survey reveal that UK independent convenience retailers are going to be putting in a world class performance of their own to really maximise sales during the World Cup.
“So whilst no-one can predict who will be the eventual winner of the World Cup itself, if retailers’ confidence translates into sales, then they could be the real winners come the final whistle.”
