Britain’s newest food store chain, Haldanes, has appointed marketing specialist Stephanie Rice to help build the company’s ‘refreshingly local’ strategy.
Over the next few weeks, Rice will spearhead a pilot project at the firm’s recently-opened store in Carterton, Oxfordshire, with the aim of boosting understanding of customer needs and building Haldanes’ local credentials.
A key element of the remit will be to fulfil Haldanes’ goal of sourcing locally up to a third of its produce.
Haldanes’ chairman Arthur Harris said: ‘We are very excited to have secured Stephanie’s services for this key project, which I am sure will be a great success and will deliver the template which we will be able to replicate and build on in all our stores across the UK.”
The Oxfordshire store has been chosen for the pilot because of its rural location and the numerous opportunities that Haldanes will provide for local growers and producers.
