John Ryeland, managing director of George Hammond has announced the opening of the company’s fifth Spar forecourt store with Blakemore Trade Partners.
Queenborough Service Station, on Isle of Sheppy, Kent, previously operating as a 1,100 sq ft forecourt, underwent a 16-week knock down and rebuild programme which saw the store transform into a 2,600 sq ft Spar complete with a Subway franchise, Costa Coffee Express and a brand new Spar off-licence. The forecourt was also revamped with new pumps, jet wash and vac facilities and cash machine.
The grand opening took place with a variety of activities promoting the site including local product tastings, S Budget tastings, free Spar Brand sample packs, a face painter, fire engine, bird of prey exhibition and one-day special promotions.
The first full week trading showed positive signs with non-tobacco sales up more than 50% year-on-year.
A major focus of the Queenborough development has been in the push towards chilled foods and the take-home market. No less than 36m of chilled cabinets have been installed on site, all with energy-efficient doors. The introduction of loose fruit and vegetables along with a substantial meat offer has been key to promoting this highly important sector of the convenience operation.
John Ryeland said: “The quality and range from Blakemore Trade Partners has been a real eye opener and we are delighted to be pushing ahead positively in this challenging category.”
Queenborough is also supporting local suppliers including ice cream, sausages, cold meats, cheeses, preserves, cider and beer, and authentic curries.