Local convenience stores will receive help to buy shelving, chiller cabinets and promotional materials, and a project co-ordinator will assist stores in linking with local initiatives.
The first stage of the initiative will roll out in the North East this autumn, and the DOH is hoping 120 stores in this area will be involved in the scheme by May 2009.
A similar scheme started in Scotland has already proved popular with 500 stores now involved. Participating Scottish stores have reported profits increases as high as 600% on fruit and veg.
Health Minister Ivan Lewis said: “We know that families in some communities still use the corner shop on a daily basis for their food and other household goods. It is therefore essential we take healthy eating options to these stores and reach those families who are at the greatest risk of poor health due to a poor diet.”
The Department of Health is working with the Association of Convenience Stores to launch the initiative.
