Costcutter Supermarkets Group has rewarded its top scoring World Cup retailers with a generous cash boost.
The independent sector reportedly had a mixed performance in terms of trading, with tough competition from the multiples threatening to blight anticipated high sales. But Costcutter created a programme of activity to drive sales, by engaging retailers and consumers alike.
Costcutter retailers were incentivised to boost their sales with the introduction of a cash competition designed specifically for them to get 100% behind the World Cup campaign.
Four savvy Costcutter members scored a £1000 windfall for adding extra zing to their in-store promotions during the long awaited tournament. Creative in store theatre from dressing staff in team kits, holding drinks tasting sessions from the participating countries, to giving away flags to loyal and hopeful England fans, saw retailers playing their part in encouraging footfall.
Jill Morris, Costcutter head of marketing said: “Costcutter went to significant lengths to ensure our members were able to fully take advantage of the World Cup. As well as our innovative consumer campaigns, TV advertising campaign and the provision of free themed POS kits for stores, we urged our retailers to leverage this by any means possible in store.
“It was a tough competition with so many retailers going that extra mile to make their store and their profits stand out. The successful stores were able to engage with their communities, interacting with their customers to promote loyalty as well maximising sales.”
Source: Costcutter
