Costcutter Supermarkets Group has added to its suite of retailer-focused marketing materials with a duo of timely new guides.
The first offers retailers handy tips to making the most of Christmas alcohol sales and the second is a new consumer leaflet highlighting the latest top deals available in store.
Designed specifically to help retailers boost their sales in the category, the new eight-page full colour guide, entitled “Christmas Alcohol” provides extensive ranging and fixture display advice across all alcohol categories.
Angela Barber, trading director for Costcutter, said: “Christmas is the biggest selling period of the year for sales of beers, wines and spirits, so stocking the right range and creating correct fixture displays is essential to maximise sales to really make the most of the festive selling season.
“Our latest retailer guide includes a whole host of valuable information from must-stock items and growth categories to detailed planograms. Supporting our retailers to maximise every sales opportunity is our key aim and this addition to our leaflet package is a demonstration of our commitment to helping them tackle fierce competition from the multiples when it comes to alcohol promotions.”
The Christmas Alcohol guide will be issued to all Costcutter licensed retailers along with a new consumer leaflet highlighting all the festive alcohol promotions available, which is being made available free for retailers to distribute in their local area.
Barber added: “Helping our retailers is only half the battle, with driving consumers into Costcutter stores the obvious challenge. Our new-look festive drinks promotional leaflet will highlight the top deals offered across the alcohol category and with leaflets being made available free to retailers, we’re doing everything possible to make it a Merry Christmas for everyone.”