Costcutter adds new ‘Top Deals’ promotional leaflet for independent retailers


The Costcutter symbol group continues to help retailers drive revenue with the addition of a new leaflet to its range of retail marketing materials.

Designed specifically with retailer savings in mind, the new six-page full colour guide, entitled “Top Deals” allows retailers to see the exact savings to be made by product along with the potential margins that they can achieve on sales, at a glance.

Angela Barber, trading and marketing director for Costcutter, said: “With the industry as a whole looking for ways to sustain recent sales growth, information such as the new ‘Top Deals’ leaflet we’re providing will allow our retailers to quickly identify the most profitable promotions for them.

“Our first leaflet allowed retailers to save over £500 by simply buying one case of each deal and latest offers even more.”

Costcutter already supports its members with a range of product promotion deals but is conscious of the vast choice available to retailers which can make the purchasing decision more difficult.

Barber said: “Understanding independent retailers businesses as we do, we’re always keen to support our members with initiatives to save them time and money. By flagging up the potential savings they can make, we’re confident that the investment we are making with this new leaflet will see great returns for Costcutter retailers.”

The “Top Deals” leaflet will be issued to retailers every promotional period and the deals are available to all Costcutter retailers.

Source: Costcutter

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