Booker, the UK’s leading food and drink wholesaler, has dropped the prices of its bread and milk to the independent trade. Kingsmill bread is now available at a trade price to independent retailers of 65p per loaf, while the price of all milk variants have been lowered, which includes two litres at 85p. All of these low prices are guaranteed for nine months until the end of September.
The price of one litre is now at a trade price of only 59p and the one pint has also been dropped to 35p, which is a price reduction of over 22% on both products, while still offering high margins to retailers of over 36%.
Booker is also launching a new product – Wiseman’s ‘The One.’ This can help independent retailers capitalize on the growth of semi-skimmed milk and the growing trend for lower fat, healthier milk. Available at a trade price of just 79p for two litres and with a RSP of £1.29, it offers independent retailers POR (profit of return) of over 38%.
“Bread and milk are the two most important products to convenience stores,” said Steve Fox, sales director of retail. “It is a challenging market with costs constantly rising, however we have secured this price to ensure the best value for our independent retailers.
“By guaranteeing the price to September, we are giving our customers the confidence that they will be able to offer their shoppers consistent pricing, that helps them to compete with the multiples. I hope retailers can really take advantage of these great prices to increase footfall into their stores.”
