Premier, the symbol group operated by Booker Cash and Carry, is next week launching a £1m consumer giveaway to mark breaking through the 2,500-store barrier.
Every Premier retailer will receive a set of instant-win scratchcards to give to customers who spend £5 or more in a single sale. A full set of POS supports the initiative.
Shoppers have the chance to win one of more than one million free products, while six regional winners can pick up £2,500 in cash. The promotion runs from April 14 to May 11.
The products on offer vary from a can of Coca-Cola to a Mars bar and a packet of crisps – all supplied free by manufacturers.
“Everyone at Premier is delighted to have reached such a successful milestone,” said Steve Fox, sales director for retail at Booker. Premier is now second only to Spar in terms of symbol members.
