Spar wholesaler AF Blakemore is starting its search for a new marketing director, following the departure of Ged Carter, who has joined Boots.
Carter was the first marketing director at Blakemore’s, joining them from Asda in 2008.
Dennis Evans, MD at Blakemore’s, said “We are sorry to see Ged leave. He has been instrumental in driving improvements in our business. Ged and the new marketing team have worked together to improve our promotional offer, grow greater own-label participation and a sustainable pricing strategy.
Carter has helped with the development of new store formats at Blakemore’s, including Eurospar format and the new 1,000sq ft model store more recently in July.
Source: AF Blakemore
