WRAP launches grocery packaging initiative


The grocery and home improvement sectors in the UK and overseas are being urged to increase their “competitive edge and reap other benefits” by showcasing their approaches to sustainable packaging through an international study launched by WRAP (Waste & Resources Action Programme).

The project, which is being managed on WRAP’s behalf by PEC Partnership, seeks to promote best practice in the grocery and home improvement sectors by demonstrating “innovative technologies and cutting-edge systems aimed at reducing product, food and packaging waste at all stages throughout a product’s lifecycle”.

Examples are being sought from throughout the supply chain, encompassing primary, secondary and tertiary packaging, as well as technological solutions such as increased shelf life.

Those companies that meet the selection criteria will be showcased on WRAP’s website and at future events.

Charlotte Henderson, retail supply chain manager at WRAP, said: “The packaging industry has already shown impressive innovation when it comes to sustainability and resource efficiency.

“We would welcome suggestions from companies both large and small to help us identify new technologies and cutting-edge systems from around the world which are aimed at reducing product, food and packaging waste.

“This will enable further innovation by showcasing current and close-to-market technologies and encouraging faster uptake within the UK.”

Companies wishing to take advantage of this chance to showcase ideas should visit www.wrap.org.uk/ipts or email ipts@wrap.org.uk.

Submissions for the first stage of the project should be sent by 30 April 2009.

Submissions received after this date will be reviewed at a later stage of the study.

 

 

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