Retailers stay green despite recession

The report argues that the role of retailers is vital because they can drive change throughout their supply chains, supporting local development and helping suppliers to be more environmentally friendly.

“Our partners are leading the way in building a sustainable, low-carbon economy because they understand it is good for their profits, good for their customers and good for the communities they serve,” says Peter Madden, chief executive of the Forum, which works in partnership with more than 15 leading retailers and branded manufacturers.

Retailers are also instrumental in helping consumers make affordable and sustainable choices, it suggests.

Eco-efficiencies help to support the money-saving solutions, which retailers and consumers look for during a downturn. Tesco and Unilever, by sharing lorries to make their deliveries more efficient, have saved more than half a million ‘empty’ miles.

Sainsbury’s has responded to a 60% rise in sales of higher welfare chicken since last year by adding new lines. Castorama has launched more than 2,000 ‘eco-products’.

The report argues that long-term successful retailers will be those with strategies in place to deal with the rising cost of oil and other commodities.

In related news, wholesaler Booker today said that it will be offering re-usable cotton bags to retailers, following input from consumers.