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13 May 2008

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Consumers give thumbs up to biometric payment

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Biometric fingerprint payment and intelligent shopping trolleys will form part of the future for retailing, according to a new report.

Six-in-10 consumers worldwide believe they will be able to pay for purchases using fingerprints by 2015, according to the report New Future In Store from TNS.

Other result highlights include:

• 41% of consumers see biometric fingerprint payment as having 'high appeal' – rising to 60% in China but falling to 24% in Germany

• US consumers were most keen on 'smart' shopping trolleys – 28% ranking it top compared to 9% in France and Germany

• Spaniards are keener than other Europeans on the concept of a fridge networked into other devices to order and have groceries delivered (45% compared to 25% in the UK)

Barry Lemmon, Global Head of TNS Retail & Shopper Insights, said:

“There's no doubt that we're into a time of transition in retailing – and for consumers, the look and feel of a shopping experience is set to change beyond recognition.

“In our increasingly hurried culture, shopping experiences which free up time are likely to rank top – as shown by this first study into the future of retailing.

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