29 Apr 2008


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Fredericks fronts innovation in ice cream

Fredericks Dairies

Category Focus: Ice Cream

Source : Fredericks Dairies
Fredericks Dairies is at the forefront of innovation with 2008 seeing the launch of an exciting array of new products including Del Monte 100% Juice, Bassetts Jelly Babies wobbly lollies, Cadbury Dairy Milk and Flake tubs, Cadbury Strawberries & Dream stick, Bourneville Deeply Dark stick, Cadbury Fruit & Nut stick, Cadbury Buttons cone and the Tate & Lyle tub.

Cadbury's tubs

What's new from Fredericks in 2008?

A cool way to get your 5 A Day
A new 100% Juice range will be joining the existing range from March that boasts unique fruit credentials and is the first branded range of fruit ices on the market to earn the Food Standard Agency (FSA) certified 5 A Day message.

Available in orange and pineapple flavours, each 75ml lolly is 100% real fruit juice, contains only natural ingredients and is free from artificial colours, flavours and preservatives.

Each variant boasts vibrant, modern packaging that highlights the real fruit content and the 5-a-day message to create strong stand-out and drive traffic to the freezer.

Both the Del Monte 100% juice pineapple and orange variants will be available in a three-pack with a RRP of £1.99.

Del Monte maintains its leading position in healthy fruit ices
The Del Monte ices brand has continued to grow from strength to strength in the last five years and offers a wide portfolio of healthy fruit ice products including Del Monte Smoothies, Del Monte Fruit Burst tubs and a popular kid's range of Fruitini ices.

Marching ahead of competitors and delivering phenomenal sales, the Del Monte Smoothies brand has delivered beyond expectations to become the UK's No.1 iced smoothie brand.

Since launch in 2006, Del Monte Smoothies has captured a staggering 46% share of the £14.3m iced smoothie market.

The brand is available in three flavours - mango, raspberry and strawberry & banana (all with an RRP of £1.99 per three-pack and £1.10 per stick).

The Del Monte Fruit Burst tubs are available in two appealing flavours, peach & raspberry iced dessert with raspberry sauce and peach pieces and mango & pineapple iced dessert with tropical sauce and pineapple pieces.

Appealing to the health conscious consumer, each serving contains more than 50% real fruit, 1% fat and only 67 calories per serving. Each 900ml Del Monte Fruit Burst tub has a RRP of £1.99 or two for £3.

Del Monte Fruitini ices are made from 100% natural ingredients and contain no artificial colours, flavours or preservatives.

The range is available in two flavours including orange, pineapple & strawberry and blackcurrant & apple. Each Fruitini orange, pineapple & strawberry lolly contains 63% real fruit juice, making it the highest fruit juice content kid's lolly on the market by far.

A wobbly innovation
A unique range of exciting Bassetts Jelly Babies Wobbly lollies join the range this year.

Guaranteed to take the freezers by storm and entertain all with their 'wobbly' proposition, each wobbling lolly contains 25% real fruit juice, no artificial colourings or flavours and only 65 calories per stick.

The Bassetts brand is valued at £69m and the new Jelly Babies wobbly lollies are guaranteed to appeal to the Jelly Babies brands huge existing fan base.

The range is available in four delicious flavours including orange, strawberry, blackcurrant and lime and each emulates their confectionary counterpart with the same decadent texture, just like a real Jelly Babies but with a cool and 'wobbly' twist.

The new fun Jelly Babies range boasts a colourful eye-catching packaging design giving the product strong stand-out in the freezer and is easy for mums to read.

Bassetts Jelly Babies wobbly lollies are available in an assorted eight-pack with and RRP of £1.99 and an impulse format with a RRP of 50p per stick.

To share or not to share?
Two luxury Cadbury ice cream tubs join the Cadbury portfolio this year sporting a new premium square tub design and labelling to convey the quality of the product.

Each 1-litre tub is filled with creamy Cadbury ice cream made using real Cadbury Dairy Milk chocolate to deliver all the indulgent credentials you would expect from Cadbury.

The range is available in two flavours including Cadbury Dairy Milk and Cadbury Flake with an everyday premium price point of £2.79 per 1-litre tub.

Dreamy White, Deeply Dark & Nutty
Three new variants join the popular, luxury Cadbury stick range this year including Strawberries & Dream, Bourneville Deeply Dark and Cadbury Dairy Milk Fruit & Nut.

Each variant boasts the quality and indulgence credentials associated with the Cadbury brand and is smothered in real Cadbury chocolate.

Other existing products in the Cadbury stick range include Cadbury Dairy Milk and Cadbury Crunchie Blast.

The classic Cadbury Dairy Milk and Bourneville Deeply Dark 110ml variants are available in a three-pack with a 'mega-buy' £1.50 on-pack flash to give consumers great value for money.

The luxury Strawberries & Dream, Cadbury Dairy Milk Fruit & Nut and Crunchie Blast variants are available in a three-pack with an RRP of £2.39.

A cone that pushes all the buttons
The Cadbury Dairy Milk Buttons cone presents the classic kid's favourite in a new format – made using soft vanilla ice cream swirled with a generous helping of Cadbury Dairy Milk Buttons.

The 100ml cones are available in a six-pack featuring a 'mega-buy' £2 on-pack flash which gives consumers great value for money.

Cadbury cones with a twist
The new Cadbury Twist cones are available in three flavours; Chocolate, Chocolate & Fudge and Chocolate & Mint.

Each cone is finished with a thick helping of Cadbury Dairy Milk chocolate and filled with smooth ice cream featuring a new 'twist' top.

Fredericks Dairies has invested in unique technology to give Cadbury cones their distinctive twisted top, which replicates the classic ice cream cone you would purchase from an ice cream van.

Each variant is available in a four-pack with a RRP of £2.39.

Tate & Lyle style
Tate & Lyle Golden Syrup is iconic and is renowned for its sweet and luxurious flavour. Fredericks Dairies has created the ultimate melt-in-the-mouth dessert to tempt the nation.

The new, luxury Tate & Lyle Golden Syrup tub is a combination of creamy ice cream with real sponge pieces and swirled generously with a real Tate & Lyle Golden Syrup sauce.

An iconic green tub gives the of product maximum stand-out in the freezer with a premium price point of £2.79 per 1-litre tub.

Summary

David Taylor, sales & marketing director at Fredericks Dairies, says: “We have listened to consumer demand and our strong NPD programme for 2008 displays our enthusiasm and commitment to providing innovative products.

"The Del Monte portfolio continues to hold the leading position in healthy fruit ices and our track record of successful NPD continues to outshine competitors in terms of quality and health.”

Taylor adds: “The Cadbury ice cream portfolio continually proves to be popular with consumers and is growing year-on-year as consumers increasingly seek quality, indulgent products.

"A new pricing strategy for 2008 and exciting Cadbury innovation is guaranteed to drive an increase rate of purchase and drive profit opportunities for retailers this summer.”

Data source: TNS Data w/e 1st January 2008

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