01 Apr 2008


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Morrisons consolidates market share gains

Morrisons

Asda

Tesco

Sainsbury's

industry statistics

Morrisons has recorded its third successive period of 11% sales growth, according to the latest TNS Worldpanel grocery market share figures.

Morrisons advert

As a result, Morrisons holds on to its record 11.6% share.

The figures for the 12 weeks to 23 March 2008 show Asda again outperforming the market, lifting its share to 17.1% from 16.9% a year ago.

Tesco and Sainsbury's both posted respectable growth rates yet suffered small share losses.

Somerfield, which is currently up for sale, showed a small share loss. But its sales moved back into positive territory with 4% year-on-year growth.

Both ends of the price spectrum fared well, with strong performances from Waitrose at the same time as Iceland, Aldi, Lidl and Netto.

Grocery market share
Year-on-year percentage change in brackets

Total multiples 92.8% (+7.4%)
Tesco 31.0% (+6.5%)
Asda 17.1% (+8.0%)
Sainsbury's 16.2% (+5.3%)
Morrisons 11.6% (+11.4%)
Somerfield 3.6% (+3.6%)
Waitrose 3.9% (+8.2%)
Iceland 1.7% (+11.6%)
Netto 0.6% (+9.5%)
Lidl 2.2% (+8.3%0
Aldi 2.6% (+14.3%)
Total co-ops 4.5% (+2.5%)
Total independents 2.8% (+6.4%)
Symbols 1.0% (+8.4%)
Other independents 1.8% (+5.2%)

Source: TNS Worldpanel

The overall grocery market was up by 7.2%, thanks partly to food price inflation particularly in dairy products, fresh produce and bread.

The early Easter also contributed to growth, as the comparable period last year did not include Easter.

Video commentary from Ed Garner of TNS: