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Tesco puts Fresh & Easy rollout on hold

Tesco Fresh and Easy worldwide retailing

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Tesco shelves expansion of chain in US

Tesco has shelved the rollout of its Fresh & Easy chain of convenience stores in the USA, according to the Sunday Telegraph.

The expansion has been put on hold for three months while Tesco reviews its performance, says the report.

It quotes Fresh & Easy marketing director Simon Unwins, writing on the company blog, who said: “We've given ourselves a little bit of time to kick the tyres, smooth our any wrinkles, and make some improvements that customers have asked for.”

But he stressed the rollout would resume in three months.

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