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Morrisons moves to 100% British beef

Morrisons supply chain meat

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Morrisons has announced that all the beef it sells is now British.

This makes it the only one of the Big Four supermarkets to have 100% British-sourced fresh meat, Morrisons says.

National Farmers Union president Peter Kendall welcomed the move.

He said: “The fact that one of Britain’s leading supermarkets is moving to 100% British fresh beef will be tremendously encouraging to livestock farmers.

“We very much hope all of the major supermarkets will follow.”

Morrisons claims to process more than 90% of its fresh meat in-house.

According date from TNS released last July, almost 98% of the fresh beef sold through Morrison’s since January 2006 was British.

Tesco was close behind with 85-96% of its fresh beef purchased from UK sources.

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