Tesco targets Aldi and Lidl - updated

Monday, 07 January 2008
Tesco is training its sights on discounters Aldi and Lidl, according to the Daily Telegraph.

The report says Tesco will this week start to match Aldi and Lidl's prices on more than 2,000 product lines.

It has also launched 300 no-frills, Lidl-style products, with 200 more to follow.

UPDATE:

Tesco has now confirmed the move.

Commercial director Richard Brasher explained: "As other discount stores expand into the UK and canny customers seek ever-lower prices we cannot afford to be complacent."

Tesco said it would be expanding its online Price Check facility to include 2,000 budget lines sold at discount outlets such as Aldi and Lidl.

The supermarket chain added: "To make this happen, Tesco has created a mock store in a secret location where discounter products are displayed and their prices and quality analysed by Tesco buyers.

"The buyer’s job is to ensure that Tesco has a product that is better quality and at least matched on price for all 2000 lines checked. This is an exacting, ongoing process with prices checked every 4-6 weeks."
Comments (0)add comment

Write comment
smaller | bigger

security image
Write the displayed characters


busy
 

Debate

Discuss the latest hot topics affecting the grocery retail sector in our online discussion forums.
Join the debate

Opinion Poll

Will early Christmas marketing campaigns boost retail sales?
 

What's in the Box

What's in the Box?

28 Aug 2008

What's in the Box?

15 Aug 2008

What's in the Box?

24 Jul 2008

What's in the Box?

19 NOV 2008

What's in the Box?

21 Oct 2008

What's in the Box?

21 Oct 2008

What's in the Box?

17 Oct 2008

What's in the Box?

17 Oct 2008

What's in the Box?

31 Jul 2008

What's in the Box?

25 Jul 2008

What's in the Box?

29 Aug 2008

What's in the Box?

17 Sep 2008

What's in the Box?

17th Sep 2008

What's in the Box?

05 Aug 2008

What's in the Box?

01 NOV 2008

What's in the Box?

07 NOV 2008

What's in the Box?

16 Oct 2008

What's in the Box?

25 Sep 2008

What's in the Box?

13 NOV 2007

What's in the Box?

17 Oct 2008

Registered in England & Wales. Company no. 1993193. VAT no. 853914212. Regd Office: Media House, Azalea Drive, Swanley, Kent BR8 8HU | Tel: +44(0) 1322 660070