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Morrisons fish counters get MSC certification

Morrisons fish green-retail sustainability

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All 371 fresh fish counters in Morrisons stores nationwide have been certified under the Marine Stewardship Council (MSC) Chain of Custody traceability programme to sell products from certified fisheries.

MSC certified species already available on the fresh fish counters at Morrisons include:

• Cape Hake
• Mackerel
• Wild Alaskan Salmon (when in season)

Morrisons’ fish buyer Matthew Bailey said: “We aim to give our customers every confidence that the fish we sell have been sourced responsibly.”

Rupert Howes, chief executive of the MSC, said: “Consumers are increasingly asking for certified sustainably caught seafood, and the MSC eco-label, due to appear on several species soon, will assure them that the fish they are buying hasn’t contributed to the global problem of overfishing.

“This is a very welcome commitment from a major national retailer.”

Morrisons plans to display the MSC eco-label to highlight the certified species on counters by the end of October.

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