Budgens flags up local produce

Industry News
Sunday, 17 October 2004
Fresh produce has taken centre stage in a new Budgens campaign designed to underline its position as a community retailer and show its commitment to local producers.

The first in a series of product-focused POS material and adverts on Budgen's fortnightly promotional offers leaflet, Great Local Deals, features home-produced fruit and the statement "English apples and pears taste best picked from local orchards", together with a money saving offer.

The promotions mark the beginning of Budgens' autumn campaign as well as British Food Fortnight, of which the supermarket is a major sponsor.
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