20 Mar 2007


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New Polish range proving successful for Nisa-Today's


independent

NISA-TODAY'S has sold more than 3,000 cases of its new Polish chilled and ambient range in the first week.

The new range consists of more than 100 ready meals, soups, vegetables, cooked meats and Polish beers and spirits.

John Sharpe, managing director of Nisa-Today's central distribution services and logistics, said: "We spent a great deal of time researching this range and consulted a number of UK-based Polish nationals for advice.

"Our confidence at launch has been repaid in sales through central distribution and member stores - on the 8th day of the launch, 1,000 cases were ordered in a single day - and we are delighted with the results so far."

Nisa-Today's said the new range has gone down well with its retail members.

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