Morrisons and Cadbury launch exclusive limited edition charity chocolate bar

Morrisons has worked closely with Cadbury to offer a limited edition flavour of the Cadbury Daily Milk Bar of Plenty with 10p of every sale going to Help the Hospices, Morrisons Charity of the Year, which supports hospice care throughout the UK.

The new Cadbury Dairy Milk Bar of Plenty is exclusive to Morrisons and is arriving in stores this week.

The limited edition flavours combines sweet Honey Flakes and caramelised Pecans and are simply the perfect combination with creamy Cadbury Dairy Milk.

Ryan Turnbull, chocolate buyer at Morrisons, said: "We've got a fantastic relationship with Cadbury and thought that with such a popular product we could really help a good cause and our customer could enjoy a new flavour."

Luciana Andreoni, brand manager for Cadbury Dairy Milk said: "As with the current Cadbury Dairy Milk Bar of Plenty flavours, Honey Flakes and Caramelised Pecans were the result of our researchers going through hundreds of recipes until the tastiest combinations were found.

"We're really pleased to offer the bar exclusively to Morrisons and to work with Help the Hospices. We're sure Cadbury Dairy Milk fans will love the flavour and really get behind this cause."

Mike Palfreman, director of fundraising at Help the Hospices, said: "We are thrilled that Cadbury Dairy Milk is supporting our Charity of the Year partnership with Morrisons. We aim to raise £1m from the partnership, helping us to support our member hospices in their vital work caring for people with life-limiting and terminal illnesses and their friends and families.

"We hope the money raised from sales of these Cadbury Dairy Milk bars will help make our £1m target a reality."

Available in 140g bars, Cadbury Dairy Milk Bar of Plenty in Honey Flakes and Pecans will be arriving in Morrisons stores across the UK this week at an introductory price of only £1 (normal RSP £1.59).

Source: Morrisons

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