Sainsbury's launches first home catalogue |
| Industry News | |
| Thursday, 20 August 2009 | |
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Sainsbury's has launched its first home catalogue to stand alongside the company's non-food online lines. The 98-page catalogue features some 20% of the entire online range, and is designed to give people a ‘taster' of what's available on the www.sainsburys.co.uk site. They are then encouraged to go online to see the full product range and place an order. The catalogue is divided into sections: Kitchen; Living and Dining; Bedroom; Home; Bathroom; Technology; DIY; Sports and Leisure; Toys and Luggage. Catalogues have been mailed out to customers who receive Sainsbury's ‘Fresh Ideas' magazine and will also be available free at all Sainsbury's stores from this week. Tanya Lawler, director of direct channels at Sainsbury's, said, "We aim to grow our non-food revenue by one-third over the next year, and online will play a big part in that. "The sainsburys.co.uk catalogue is designed to fit into a briefcase or handbag and make it easy for people to see the broad range of what we now sell, and whet their appetite so that they log on to check out our full offer and buy only." Source Sainsbury's
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