Aldi and Lidl 'eclipsed' by Sainsbury's and Morrisons |
| Industry News | |
| Tuesday, 23 June 2009 | |
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The grocery market is continuing to "ride out the recession", with the latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending June 14, showing the sector growing strongly at 6.5%. Ed Garner, director at TNS Worldpanel, said: "There are several signs that shoppers have adopted a more measured approach to the recession and have started to revert to pre-recession behaviour. "In particular, the stellar growth of Aldi and Lidl has tailed off and both outlets are seeing their rate of growth eclipsed this period by Sainsbury's and Morrisons. "Additionally, Waitrose has enjoyed a considerable ‘bounce' with annual growth reaching 7.0%. "Current advertising featuring the launch of the Essentials range is a big contributing factor as well as early conversions of former Somerfield stores. "Whilst Tesco had seen its share under pressure, it has posted its highest growth so far this year at 6.2%. "This is just a whisker behind the grocery sector growth, so share is virtually unchanged. "Asda, Sainsbury's and Morrisons all perform strongly, outgrowing the market and adding share."
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