Asda: Consumers happy with diets |
| Tuesday, 02 September 2008 | |
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Consumers are worried about the overall economy but are more optimistic about their diet and their lives in general, Asda has revealed in a new report. As part of its quarterly Pulse of the Nation Index, the supermarket discovered that the economy has an average score of 28 out of 100 yet more think they can feed their families healthily (67/100). Professor Nick Wilson from Leeds Business School said that there are definite divisions highlighted in the survey. "The findings of the index reflect overall concerns about the economy and personal finance widely reported elsewhere whilst being balanced by a demonstrable resilience and positive outlook in other areas of family life," he commented. Member of the panel that took part in the survey Joy Ellis added that she is "pretty confident about life in general" even if the cost of living is rising. TNS carried out the research on behalf of Asda. Chief executive at Asda Andy Bond told the Sunday Telegraph that the supermarket could move some manufacturing operations away from China becuase of the costs there. Related Articles
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