06 May 2008


Print	Email

Chewits sales and marketing transferred to Bendicks

Leaf International

Bendicks

Chewits

confectionery

sugar mints and gum

Source : Leaf International
Leaf International, the owners of the well-known Chewits Confectionery brand, announce today that they have agreed the transfer of the sales, marketing and distribution of their total Chewits, Chewits Truly and licensed brand portfolio to Bendicks (Mayfair) Ltd for the UK market.

Chewits Truly

Leaf International will retain ownership of these brands and will utilise Bendicks’ sales, marketing and distribution capabilities to maximise their opportunity in the UK market.

The agreement will commence on 2nd June 2008, from which time all orders and enquiries for any products within the Chewits, Chewits Truly and Vimto (chews) product ranges should be directed to Bendicks.

Bendicks (Mayfair) Ltd is the UK subsidiary of the German based Storck Group. Its brands include the Bendicks chocolate range, Werther’s Original, Riesen and Toffifee.

Leaf International’s decision to transfer the commercial management of the £20m (RSV) Chewits brand to Bendicks, will create the ideal vehicle to develop the brand’s sales under a larger confectionery company. The addition of the Chewits brand to Bendicks will mean the creation of a £70M (RSV) Confectionery business.

Leaf International will supply Bendicks with Chewits products sourced from its’ various manufacturing facilities including Slovakia, which is now in full production, offering full and consistent product availability.

In 2007, Chewits was voted “The King of Sweets” by the readers of The Sun newspaper, and, as a very important brand asset, the flagship for Leaf International’s drive for Healthier Confectionery, the Company remains highly committed to driving this brand in the UK.

The Chewits brand has planned a number of exciting NPD initiatives for 2008 which can only be enhanced by these commercial management changes.

Stuart Lane, Leaf International’s UK Commercial Director, said “This remains an exciting time for Chewits in the UK and Leaf International is fully committed to the ongoing support and development of the brand as it continues to strive towards it’s goal as the Healthier Confectionery Company.”

Bendicks Customer Services number is 01962 844800.

Email this to a friend