23 Apr 2008


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Somerfield introduces new instore ticketing system

Somerfield

technology

Somerfield has introduced net.tickIT, the web-based ticketing system from Eastman-POS, now part of the Pierhouse Business Solutions Group that allows stores to select and print locally last-minute offers and replacement POS in 50% less time than before.

The solution is proving extremely effective, particularly for the generation of replenishment tickets for promotions and fresh produce lines that require country of origin and class details that frequently change.

The new system, which allows Somerfield to retain control of the entire POS estate, is generating store-specific promotions, improving compliance and allowing individual stores to create instant local signage, whilst referencing the central product data for accurate descriptions.

“net.tickIT provides us with an extremely manageable application that makes it far easier for us to deliver a consistent POS message to customers across our 900 plus stores, as updates can be sent to all branches at the touch of button,” says Adrian Peace, Somerfield’s Head of Simplification & Productivity.

“Daily changes are simple and we can respond to market changes very quickly. The stores have commented on how easy it is to use the system and our central marketing team is delighted with its flexibility.”

Additional benefits of the web-based solution give head office users the ability to audit stores for compliance and respond to urgent signage needs immediately.

Somerfield says the solution has enabled last-minute changes to be accurately reflected in all stores with a 50% saving in labour that is equivalent to more than half a million pounds per annum, giving an ROI of less than four months.

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