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08 Apr 2008

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Foods from Spain launches schools competition

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Source : Foods from Spain

Foods from Spain is launching its second national primary schools competition this month, as one of the generic elements of its 2008 promotional campaign for fresh Spanish fruit and vegetables.

The competition is open to classes in years three to six from all primary schools in the UK.

They must produce a collage that represents ‘Healthy eating with fresh fruit and vegetables from Spain’, using materials from glossy magazines to dried fruit and nuts.

The winning school will receive a cheque for £3,000; there are also second and third prizes of £1,000 and £500; and Foods from Spain sports bibs for year group winners and runners up.

All schools receive a certificate from the Ambassador of Spain to the UK.

Last year’s competition attracted well over 450 entries from schools around the country.

The best collages were displayed in a road show, which called at the Children’s Food Festival in Oxfordshire, the Taste Spain festival in London’s Borough Market, and the Unicorn children’s theatre, as part of an exhibition by the London International Gallery of Children’s Art.

Last year’s competition was won by Kingston Primary School in Benfleet, Essex for its impressive ‘market stall’ collage.

Director of Foods from Spain, María José Sevilla, said: “A recent survey by the British Nutrition Foundation suggested that children eat less than half of their five portions of fruit and vegetables every day, so Foods from Spain has been thrilled by interest in healthy diets generated by the National Primary Schools Competition.

"It captured the imaginations of teachers, schoolchildren and parents throughout Britain, inspiring schools’ own healthy eating events and food festivals – not to mention hundreds of fantastic collages.”

Entry packs are being sent to all primary schools in England, and can also be downloaded from the Foods from Spain web site.

All primary schools in Britain are eligible to enter.

The competition is part of Foods from Spain’s 2008 Spanish fresh produce campaign, which includes on-pack and in-store promotions, advertising and public relations, specifically on strawberries and raspberries, Picota cherries, plums, persimon and cherimoya.

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