13 Mar 2008


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Golden Wonder acquires Red Mill Snack Foods

Golden Wonder

Tayto

snacks

Source : Tayto Golden Wonder
Tayto Golden Wonder today announced a second acquisition in four months with the purchase of Birmingham based Red Mill Snack Foods Ltd.

As the third biggest crisp and snack manufacturer in the UK, this acquisition takes the family owned Group from £15m turnover to over £150m in six years of managed growth.

Red Mill is one of the leading suppliers of retailer and branded snacks to the marketplace. Best known for its market-leading “Mr Porky” pork scratchings and the “Transform-a-Snack” range, which has doubled in sales volume in the last year to become a £16m brand, they also have extensive interests in tortilla chips.

The company employs more than 300 people in two plants at Wednesbury in Birmingham and Westhoughton near Bolton, producing over half a billion bags of snacks a year.

Tayto Group acquired Golden Wonder in February 2006 and the Welsh-based Real Crisp brand in November 2007.

Commenting on the latest acquisition, Tayto Golden Wonder National Sales Director, John McQuaid said: “We are very clear about how we want to develop our business and this move is part of a plan for expansion in the UK and further afield.

“We have been particularly interested in Red Mill for several years and we are delighted to have it within our Group. It extends our range with brand-leading products and has significantly strengthened our position in new snack sectors.

“This consolidation within our business will help us to build on existing retailer relationships and give the whole group a competitive economy of scale.

“This is an exciting time to be part of the Tayto Golden Wonder Group. In just one generation, this family-owned business has grown from being a local company to a national name and a significant player in the sector.”

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