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Tesco orders ZBD EPOP displays for new store

Technology Tesco

Source : ZBD

Tesco has ordered 2,500 electronic point of purchase displays (EPOPs) from ZBD for its latest milestone store.

Continuing a relationship that has already seen ZBD’s displays trialled in two Tesco stores in Central and Southern England, the new orders will be deployed in the dry groceries area.

Tesco’s Mike McNamara, Operations Development Director said: “Tesco are pleased to be working again with ZBD for our trial of Electronic Shelf Edge Labels (ESELs).

“The technology is great for helping to improve our customers’ shopping experience and making our store staff’s jobs simpler. From our previous in-store experience we believe ZBD’s ESEL displays can meet these criteria.”

ZBD’s EPOP displays enable retailers to deliver accurate, up to date product, pricing and promotional information across the store wirelessly and in real time, empowering customers to make informed purchasing and lifestyle choices.

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