18 Feb 2008


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Netto embraces in-store media

Netto

Technology

Netto is stepping up its in-store media and has appointed Sales Activation Solutions (SAS) to implement a number of new solutions in its UK stores.

50 Netto stores have been selected for the new media solutions, which include:

• Entry gate media - to drive sales at the point of entry to the store
• External six sheet illuminated posters – to enable advertisers and brand owners to communicate with shoppers at the beginning of their visit
• Bus stops – to signpost product locations and raise brand awareness as the shopper approaches the aisle
• SAS' patented trolley media product, TrolleyVision – located on the shopping trolley handle
• Basket advertising

“Recognising the value of in-store media, we feel that SAS can assist with creating theatre and interest to further enhance the Netto shopping experience and drive additional sales,” commented Mike Hinchcliffe, marketing manager for Netto.

“Utilising these professional in-store marketing platforms is an important step for us as we move away from our traditional discounter tag to that of everyone's great value supermarket.”

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