14 Feb 2008


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Jenks to market Ricola confectionery brand

Jenks

Ricola

confectionery

Source : Jenks
Jenks has been appointed to exclusively manage the sales and marketing of Ricola, the second largest confectionery brand in Europe.

Ricola range

Ricola’s range of natural herb based sweets is produced by a family owned business with 75 years of experience and history.

The mountain herb speciality range is made from the finest Swiss ingredients and is well known for its soothing, refreshing flavours.

Jenks’ appointment marks Ricola’s commitment to the UK confectionery market. Jenks’ unrivalled market knowledge, experience and reach will drive significant Ricola distribution opportunities and sales.

Jenks, Director of Sales and Marketing for Confectionery, Guy Harris comments, “We are delighted to have been given this opportunity to build the Ricola brand in the UK. Ricola is a major player across Europe and we aim to emulate this success in our home market”

Andy Richman, Ricola’s Country Manager for UK and Ireland, says ‘180 people per second across the world already enjoy the natural goodness of Swiss herbal sweets made by Ricola. Healthy eating trends in the UK market mean that the timing is now ripe to re-launch and extend our product range with exciting new flavours. With the experience of Jenks to support this new initiative, we expect Ricola products to be widely available by the end of the year’.

Jenks, the UK’s leading sales channel and brokerage company, announced a major business expansion programme in 2007.

Confectionery, Drinks & Snacks is one of the fastest growing areas of the business and will be a main pillar of growth over the next five years.

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