23 Jan 2008


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Pampers Active Fit nappy named Baby Product of the Year

Pampers

baby care

Source : Pampers
The nation has spoken and the results are in. Pampers Active Fit nappy struck gold this week as it was awarded the coveted title of Product of the Year 2008 within the Baby category.

The result followed the UK’s largest consumer survey to discover the nation’s most innovative product at the awards ceremony in Central London.

Pampers beat stiff competition to take the award, the latest in the manufacturer’s impressive list of consumer and industry accolades.

Usama Alqassab, Brand Manager for Pampers comments: “We’re delighted that UK shoppers have voted Pampers Active Fit the must-have Baby Product of the Year for 2008.

"Pampers believes that the parent is the real expert on their baby and the fundamental consumer needs of absorbency, fit and comfort are regularly reviewed to take these learnings on board. Pampers strives to consistently provide product upgrades to parents in response to feedback from consumer studies, research, and the consumer helpline. “

The way that every baby learns to move is unique. This inspired Pampers to create a uniquely designed nappy that gives baby the best fit for her own moves. Pampers Active Fit has a special shaped cone to fit between her legs, the stretchiest sides of any nappy to stay snug around her waist, and triple elastic leg cuffs.

It also has a unique Speed-Away Layer that quickly channels wetness away. The upgraded Pampers active fit nappy released this month now has Non Stop Grips to provide its strongest grip ever, for an unbeatable fit.

Pampers Active Fit nappies are sold alongside other Pampers products in supermarkets and pharmacies. They are available in Size 3 (Midi), Size 4 (Maxi), Size 4+ (Maxi plus) and Size 5 (Junior). A carry pack is RRP £5.99.

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