11 Jan 2008


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Happy go Lucky Box opens up new distribution opportunities

Happy go Lucky

confectionery

Source : Right Angle Marketing Ltd
Right Angle Marketing Ltd has reinvigorated the sweet category with their new Happy go Lucky Box – the ultimate Party in a Box designed specifically to deliver a great kids experience.

Happy go Lucky range

Already a sales success the brand, Happy Go Lucky Box brand is opening up new distribution opportunities and is proving a hit with existing and new customers.

Right Angle Marketing Ltd have now sold a third of a million in the first few months of launch and due to the phenomenal success production has increased in the factories; they are now set to role out to other Retailers.

Dale Chapman, Sales & Marketing Director of Right Angle Marketing Ltd said “the success of the brand is amazing and it is proving to be a huge success with children everywhere and the choice of name was clearly a masterstroke.

"The outlook is good for 2008, more aggressive promotions to come, together with the launch of some exciting new products under the Happy Go Lucky Brand”.

The company’s Happy Go Lucky Box is a Party in a Box with an eye-catching design targeted specifically at Girls and Boys aged 5+.

Each box contains 30 pieces of confectionery together with games and a surprise toy with target on shelf pricing of 99p. Due to the continued success a Mega Happy Go Lucky Box for £1.99 is about to be launched in 2008 as well as seasonal Happy go Lucky Boxes for Halloween and Christmas.

Dale Chapman said: “This will both appeal to existing consumers and attract additional consumers to the brand”.

The launch last year was targeted at busy Mums with kids and generated interest amongst parents looking for that permissible treat or gift for their children.

The Happy Go Lucky Box is impactful on shelf and should be sited not just on the main sweet category but at key impulse areas.

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