08 Jan 2008


Print	Email

New in-store touch-screen entertainment system for children

Source : Sound Leisure Retail
Sound Leisure Retail (SLR) – in conjunction with Dutch partner IKC – has developed a touch screen entertainment system for use by children in supermarkets and retail outlets.

Touch-screen entertainment

Trials of the first units are currently being completed in the Netherlands and the concept has drawn interest from several major European and American retail chains.

The unit designed and manufactured by SLR in the UK, features a 10.5” vandal-proof touch screen, embedded flat panel speaker and solid state PC running IKC software aimed at keeping the kids entertained while the parents get on with the weekly shop.

Initial results have shown, that store management can affect where parents stop in the store, simply by altering the positioning of the children’s play devices. This leads to changes in the customers ‘programmed’ shopping route and purchasing habits.

SL’s Mike Black commented, “This product is a great example of how two companies with strengths in different markets can combine to create an innovative and valuable product. We are working on several unique projects with IKC and look forward to seeing these come to fruition throughout 2008.”

IKC’s Ronald Davidson said, “It’s great that SL and IKC can create products that are innovative and new to the market. In the future we will develop more interactive products together with Sound Leisure Retail, they have proven to be an excellent partner.”

Email this to a friend