02 Jan 2008


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Robinson Young to partner SCA's Bodyform and TENA Brands

Source : SCA Hygiene
SCA Hygiene is to partner Robinson Young, who will sell and distribute its best selling TENA and Bodyform brands.

Robinson Young will service customers from the independent grocery, wholesale and convenience sectors as from 1st February 2008.

The partnership is intended to improve the local sales representation, whilst reducing minimum order quantities, improving service and increasing the frequency of deliveries to SCA’s existing customers, helping to ensure customers are in stock with product on display increasing sales for all concerned. In addition Robinson Young will provide SCA with access to many new potential customers.

The UK incontinence market is currently valued at £44.4 million with SCA’s TENA brand representing 82.4% of the total market. The brand was supported by a £6 million marketing spend in 2007.

The UK feminine external protection market is currently valued at £172m. Supported by a £4 million marketing spend in 2007, Bodyform is the 2nd biggest brand in the feminine external protection market.

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