20 Dec 2007


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B&H Gold Fever: Manchester retailer nets £10,000 prize

independent

Gallaher

Benson and Hedges

tobacco

Manchester independent retailer Aamir Latif is the latest winner in the B&H Gold Fever campaign and has won £10,000 after finding one of five lucky 'Golden Tickets' in an outer of Benson & Hedges Gold, purchased from his local cash & carry.

Outer of the promotional 'Gold Fever' packs

Winning retailer Aamir Latif with Gallaher representatives Lucy Hadley and Justin Osbourne

The five golden tickets were placed in random outers of B&H Gold 20's, offering all retailers who purchase an outer of product the chance to win one of five cash prizes worth £10,000 each.

Latif is the second winner of the B&H Gold Fever campaign, meaning that there are still three more tickets to be found – the first winner of £10,000 was publican John Prior of the Crown and Anchor from the East Midlands.

Commenting on his fantastic find, Aamir says: “I didn't believe it at first – I was with my shop assistant opening the outers when we both saw the ticket. It was only after I looked again to make sure, that I realised it was one of the £10,000 golden tickets I'd heard could be included in some lucky outers!”

“Coming just before the Islamic festival of Ede and then Christmas, it couldn't be better timing. I'm planning to reinvest the money into my business, as it was my business that gave me the opportunity to win it in the first place - though that's if my wife doesn't get her hands on it beforehand and spend it on a shopping spree!”

B&H Gold is one of Aamir's biggest selling brands, so he regularly stocks up when he visits the cash & carry, and he made his winning purchase at the Bestware Northern Cash & Carry on the 18th December 2007.

Jeremy Blackburn, Communications Manager for Gallaher said: “This is a massive promotion for Benson & Hedges Gold and it's a fantastic prize which has gone to a very deserving retailer – a nice gold mine before Christmas.

“Benson & Hedges Gold stands for everything that is first-class in the premium cigarette sector – distinctive style, heritage, quality of product and packaging, and the opportunity for retailers to generate significant cash profit. The Gold Fever campaign aims to highlight these attributes and keep the brand's premium values front of mind for the UK's independent retailers.”

B&H Gold Fever was launched in November 2007. As well as the golden ticket activity, it also included a visible vault tour of Cash & Carry's, offering retailers the chance to win £1m by entering a six digit code to try and open the safe when they visited the tobacco room. One hundred independent retailers also received a limited edition gold plated pack of B&H Gold to sell in store.

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