05 Dec 2007


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Scottish & Newcastle agrees sale of LCL Pils brand to Daniel Thwaites Brewery

Alcoholic drinks

Scottish and Newcastle

Thwaites

beers lager and cider

Source : Scottish & Newcastle UK
Scottish & Newcastle UK (S&N UK) has reached an agreement with Daniel Thwaites Brewery (Thwaites), for them to purchase the entire rights for the production, marketing and sales of the LCL Pils beer brand.

LCL Pils was purchased by S&N in 2004, as part of its acquisition of the Northern Clubs’ Federation Brewery in Gateshead.

Thwaites will take control of the brand with effect from 21 December and will integrate it into their existing portfolio.

Tim Seager, acting Managing Director of S&NUK commented on the deal: “These new arrangements are part of S&N’s continuous strategy to unlock value in our non-core brands through new ownership arrangements. We have already shown that, for certain brands a new ownership model can bring new focus, investment and markets.

“For example, there are already encouraging signs that the Courage ales are being rejuvenated, following a similar disposal. LCL Pils has found an ideal new home at Thwaites, and they have the expertise and resources necessary to develop the brand. We will, of course, continue to work closely with them to ensure all our existing LCL Pils customers continue to have access to the brand.”

Brian Jenkins, Sales & Marketing Director for Thwaites commented - “This is a significant brand acquisition for Thwaites.

“The north-east is a strategic market for us to develop and as the leading regional brewer in the North of England; the inclusion of LCL Pils will undoubtedly open new doors and give us a distribution platform on which we can build for the future.”

Thwaites will take responsibility for the sales and marketing from LCL Pils from 21 December 2007 and brewing will transfer across to their Star Brewery in Blackburn by early 2008. Under the sale arrangements, S&N will continue to supply LCL Pils to its existing on-trade regional customers, with Thwaites taking over national accounts, all take-home accounts, and any new business.

Both parties will be commencing detailed customer communications over the next few weeks.

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