29 Nov 2007


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Coinstar selected to power Somerfield's gift card programme


Coinstar

Source : Coinstar
Somerfield shoppers will be able to select from a wide selection of popular high street gift cards as Coinstar E-Payment Services Limited (UK) (an affiliate of Coinstar Limited), the UK's leading Gift Card Shop provider, and Somerfield, the leading local fresh and convenience grocer, have agreed to roll-out Coinstar's innovative Gift Card programme in stores throughout Britain.

The Coinstar Gift Card programme features the most popular gift cards all in one convenient location. The programme gives the host retailer an innovative, turnkey product to drive incremental traffic, sales and profits into the store. In addition, gift cards also give Somerfield shoppers a new, fun and innovative way to buy gifts for their friends and family.

"Securing Somerfield gives us a strong presence in the convenience grocery sector" commented Mohit Davar, managing director - Coinstar E-Payments Services Limited (UK).

"We are very excited about the potential of this deal with Somerfield, which marks a significant step for Coinstar as we continue to establish ourselves as the leading UK Gift Card Programme enabler. We are building on our initial retail success with this Somerfield launch, broadening the reach of our innovative gift card programme to millions of UK shoppers"

"Somerfield customers demand choice and convenience, and we feel our Gift Card Shop will surprise and delight them" remarked Mark Grayson, Somerfield's category manager for concessions.

"Nothing is easier than buying a gift card as a gift, and what could be more convenient than doing that at your local Somerfield?"

"Choosing Coinstar as our programme enabler was a logical step for us," concluded Mark Grayson, Somerfield's category manager for concessions.

"They understand the UK gift card consumer and marketplace, and we believe this programme will be a great success at Somerfield"

The programme will be rolling out in Somerfield stores through winter 2007 in time for Christmas.

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