28 Nov 2007


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Two new categories on-line for Shelfmax


Category management

Source : Shelfmax
Shelfmax is continuing to boost its on-line marketing support for retailers with the launch of Hot Beverages and Hot Beverages To Go categories at www.shopmax.co.uk.

The company now provides category selling advice, point of sale and exclusive promotions, as well as personalised planograms, on 19 key categories in the convenience and independent sector.

The introduction of the latest two categories supports Shelfmax’s intention to provide retailers with as much information and advice as possible to maximise their sales.

“The hot beverage category, led by coffee, is one of the most dynamic sectors for convenience retailers at present and we are delighted to be working with Shelfmax to develop this opportunity.” says Graham Walker, Nestlé UK Trade Communications Manager.

Visitors to the new categories will find useful facts and reminders on how to boost basket spend and profit as well as advice on offering café style products to capitalise on the growth of the convenience and indulgent trend.

The Shopmax site is designed exclusively to maximise retailers’ business potential and comprises four components:

· Shelfmax: on-line interactive planogramming
· Posmax: point of sale selection and ordering
· Dealmax: exclusive trade offers and deals
· Catmax: category trends and sales opportunities

Shelfmax Limited is an independent sales support company combining web technology, unique data sources and the UK’s leading specialist field force to maximise sales in the Convenience and Independent channel.

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