26 Nov 2007


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Touch screen launched to ease consumer confusion

Master of Wine Matthew Stubbs is targeting the major multiples with an in-store touch screen wine selecting unit he has developed with technology company Retec Digital.

The monitor is designed to make it easier for shoppers to find the kind of wine they are looking for in-store and to match that wine with food. The unit can be used to find wines based on “taste, price or occasion”. It is also expected to help store staff, whose wine knowledge may be fairly limited.

“Whilst it is relatively easy for retailers to stock their shelves with wider ranges, providing the detailed product information to help customers make informed decisions that will influence average transaction values and increase sales is more difficult,” said Retec Digital chief executive John Cole.

Stubbs, who formerly headed up the Safeway wine team, said: “It will make life so much easier for many who still view buying wine as a daunting and bewildering experience.”

Touch screen is designed to make wine selection easier for consumers

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