01 Nov 2007


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Partners for Growth reports success for cooking sauces category advice


Cooking sauces

Source : Unilever Partners for Growth
Unilever's Partners for Growth category management programme, which added a brand new Cooking Sauces category at the start of the year, has found its advice is already proving a huge success, with one store already reporting a 20% sales uplift.

“With 8 out of 10 households buying cooking sauces , this is a key category for shoppers looking to buy their evening meal at their local convenience store, says Jolanda Wells, Range & Merchandising Executive at Unilever. “Now Partners for Growth is helping convenience retailers make the most of this opportunity.”

Earlier this year, a makeover team visited an independent convenience store in London, where the cooking sauces fixture was rearranged according to Partners for Growth principles. For example, the programme recommends retailers put sauces near other parts of the supper category, such as stocks, rice and pasta. Separate wet and dry cooking sauces and split wet sauces by country of origin e.g. Italian, Indian and Oriental. Most shoppers know exactly which brand, type and pack size they want before they get to the store, so stock the best selling brands and allocate the right amount of space to each.

The store’s owner, Mr Kugananthajothy, said: “Since Partners for Growth came to our store this summer and gave our Cooking Sauces category a makeover, we have already seen around a 20% sales uplift. We’re expecting this to improve even further as the winter months approach and more of our customers look for quick and easy hot meal solutions.”

For more information, advice and planograms for this and other categories, visit the recently updated website at www.unilever.co.uk/partnersforgrowth

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