16 Oct 2007


Print	Email

Shop Scan Save launches TV ad campaign

Technology

marketing

Source : The Light Agency/Shop Scan Save
The mobile-based loyalty programme Shop Scan Save will launch a nationwide advertising campaign with Viacom Brand Solutions.

The Shop Scan Save 30-second spots, which feature real customers, will appear on MTV, VH1, TMF and Paramount channels from 17 October.

Shop Scan Save is an innovative retail solution that binds together mobile phone technology and EpoS payment systems, so consumers can receive money saving deals by text message as an alternative to paper coupons.

Shoppers sign up to Shop Scan Save by texting a keyword to a standard rate SMS shortcode, 62111.

Following the simple registration process a unique barcode ID is sent by SMS to their mobile phone. Subsequently, Shop Scan Save members receive regular, personalised SMS offers entitling them to discounts on popular items.

When redeeming coupons, customers simply present their membership ID, which is scanned at the till along with the qualifying items to automatically receive the discounts they are entitled to.

The bespoke package developed by VBS will measure the viewer response in real-time by providing a unique keyword on the 30-second spots which will continue to pioneer the new metric measurement of mobile response rates.

Marc Lewis, founder and chairman of The Light Agency who created Shop Scan Save said: “At the heart of this service is the mobile phone; with the majority of today’s consumers never leaving the home without theirs, Shop Scan Save offers brands and retailers an exciting new channel to talk to shoppers – and for shoppers we are creating the most personalised, real-time shopping deals.

“Our advertising on Viacom’s channels is key to our membership acquisition process; we have seen great success in local trials, now having our technology installed nationwide in over 12,500 PayPoint stores we are on target to hit our membership target in the first year.”

Email this to a friend