26 Sep 2007


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Bestway running "Best for Less" price promotion


Bestway

Source : Bestway Group
Countless Best-in offers go on sale in all 50 Bestway and Batleys depots from 28th September until stocks last.

Best for Less point of sale material

Nearly 50 products ranging from a brand new paper range to favourites like custard and bourbon cream biscuits make up this huge extra fill Best–for–less feature.

Geoff Monk, marketing manager for Bestway said, “Mindful that Bestway is always looking to support our independent retailer customers, this Best for less promotion has been specifically designed to give customers a true value package of promotions that their customers value too, and also recognises what our customers have asked us for.

"The offers are delivering really high margins and up to 100 per cent extra free. We are backing the promotion up with full theme posters, shelf barkers and handout leaflets and all kits are available from branches for free.”

Nick Brown, the Best-in brand manager, endorsed the quality of Best-in products. “The success of these promotions has followed on from the enormous efforts we have put behind building the quality of our own label range over the past couple of years. This has now been recognised by retailers and consumers and hence we are pleased to be able to introduce more and more products and offer great Best-in promotions.”

Examples of some of the products on offer include:

The innovation behind Best in products is demonstrated with the introduction of a new fragrant Best-in bathroom tissue – in white and new bright colours, they can come with a vanilla aroma and there is a quilted variety too. 4 rolls for the price of 3, price marked at £1.19 with 41p per 4 pack cash profit to retailers.

A totally new range of Best-in Household towels is available with alternative designs of fresh fruit, cherry fruits and lemons as well as plain white. £3.49 6 x twin packs, price marked 99p, providing cash profit of 30p per twin pack. 50 per cent extra free – 3 rolls for the price of 2.

Best-in washing powder in lavender and lemon fragrance is price marked at 99p and the consumer can collect a free bottle of Best-in 500ml washing up liquid, normal price 65p - which gives a package of washing powder and washing up liquid for under £1 and retailers make 24p cash profits on every deal.

Best-in Pure Honey £5.25 - 6x 227g jars price marked £1.25 providing cash profit of 37p per jar. 50 per cent extra free, 340g for the price of 227g.

Best-in Cling film £3.47 12 x 15 mtr, price marked 55p, providing cash profit 21p per box. 100 per cent extra free, 30 mtr for the price of 15 mtr.

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