27 Sep 2007


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New telephony solution for Tesco Property Market

Tesco Property Market is pioneering an 'Individual Caller Treatment' based telephone solution, that allows potential home-buyers to gather information from the kerb-side. Writes Sheetal Mehta.

The system, provided by NewVoiceMedia, a company that
specialises in advanced call centre technology, gives consumers the opportunity to ring a number on a property’s ‘For Sale’ sign, and to enter a specific reference number. In response the caller will hear a one-minute description of the property, including details of the asking price and the number of bedrooms – without having to speak to an estate agent.

Marketing director, NewVoice-Media, Neil Kirtley, said: “The benefit of this system is that it is completely automated.”

He explained that while NewVoiceMedia provides all the expertise on the telephony side, Tesco Property Market requested this particular application, merging the property details it holds on its database with keyword phrasing of a voice artist to provide a natural sounding message.

Kirtley said: “We’ve not done anything like this before, but Tesco has the Internet expertise, and the system is already up and running.”

NewVoiceMedia launched its platform for ‘Individual Caller Treatment’ in May. Branded ContactWorld, it provides a
way of processing each phone caller in a specific way according to spending patterns or previous call history, retrieved from a database.

Potentially such a system could be linked to any database, such as that held by Club Card or Nectar.

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