18 Sep 2007


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The Sun-Tuxedo prepaid MasterCard launches with PayPoint


Paypoint

Source : Paypoint
The Sun, Britain's best selling daily newspaper, and Tuxedo Money Solutions, a leading programme manager in prepaid cards have launched a co-branded 'pay-as-you-go' MasterCard with PayPoint, the UK's leading convenience retail bill payment network.

The Sun–Tuxedo card pack will be advertised through The Sun newspaper and also at www.thesun.co.uk.

The pack will include a welcome letter, paying-in book, user guide and the card itself for only £6.49.

For launch, the card will also offer £5 cash back on the first load of credit (minimum £10) – making the effective price of the first pack only £1.49. With the incentive of cash-back when a consumer tops up for the first time, Tuxedo is expected to create an early impact.

PayPoint has been chosen as the exclusive electronic top-up partner enabling consumers to top-up their The Sun-Tuxedo Prepaid MasterCard at over 17,500 outlets nationwide. PayPoint retailers will earn 1% commission on all top-up transactions.

Mike Igoe, PayPoint Retail Director commented: “The introduction of another new scheme to the PayPoint service is indicative of the range and breadth of the PayPoint offer. PayPoint is constantly looking at new ways to drive traffic into our outlets and with a well supported campaign through The Sun and Tuxedo, this will be further good news to our retailers.”

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