05 Sep 2007


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Asda Media appoints Redbus Outdoor to sell trolley advertising

Asda

marketing

advertising

Source : Redbus Outdoor
The Asda Media Centre has appointed Redbus Outdoor, the UK's leading retail and destination media owner as their in-store media partner for agency sales on trolley media nationally.

To date Redbus Outdoor has been working with the Asda Media Centre to fulfil trolley media campaigns sold by the Asda Media Centre. With the increased demand from agencies for trolley media, they have taken the decision to expand this relationship and Redbus Outdoor will now manage all agency business for the trolley format.

All other media continues to be via the Asda Media Centre directly as does supplier direct bookings.

Antony Ceravolo – Chief Executive of Redbus Outdoor commented on the Asda appointment:

“Over the last three years, Redbus has put retail media firmly on the map with above the line media agencies and poster specialists by providing aggregated, uniform & highly compliant media networks, which are matched to shopping missions.

“We have given advertisers what they want at the right price and have continually researched how best to plan and execute campaigns, both from a media and a communications perspective.

“We are very pleased to offer Asda trolley media to agencies as part of our larger retail media networks. The benefit to clients of buying this media via their agencies is now clear. With the addition of Asda to our existing portfolio of Sainsbury’s and Somerfield, we have the economies of scale to deploy trolley media to a mass audience of 250 million shoppers every four weeks at very competitive prices and compliance levels.”

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