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Booker's Euro Shopper breaks £2m

Booker Euro Shopper

Source : Booker

Euro Shopper, Booker's exclusive brand, launched in July 2007 has broken over £2million sales in three months.

Euro Shopper range

With more than 12 000 retail customers now regularly buying the brand, it demonstrates the success of Euro Shopper in delivering great quality, low prices and amazing value.

The range, consisting of 30 products, aims to deliver a minimum of 30% POR. The brand has been specially developed for the independent market to help retailers compete with other discounters.

“Euro Shopper is fast becoming a favourite with both our retailers and their shoppers,” said Steve Fox, Director of Retail & Premier Development.

“We estimate the average retailer will make an extra £1,000 profit by stocking the range and we have plans to continue to develop the brand. This is a great example of Booker’s commitment to choice up, prices down and better service.”

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